advisorsgaq.blogg.se - Popular digital asset management tools

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It would take at least one full time person and they would be marginally effective. How on earth would anyone who is responsible for making sure all products have all required assets navigate this maze.

Digital assets are not centralized and reside in multiple disconnected systems through the business.

Some assets are in various stages of production.

Some products are missing only images, some are missing images and other assets, and some have all their assets.

Some products have brochures, information sheets, and / or how-to videos.

They produce various digital assets including product images, PDFs and videos.

They produce more than 10,000 products.

Let’s look at an example of a large manufacturer: With digital assets in multiple disconnected systems throughout your business, the task of determining which products are missing digital assets is complex. If your products are missing digital assets your business is losing sales, it’s that simple. Tracking missing digital assets is complexĪs I mentioned earlier, digital assets play a critical role in sales and marketing especially when it comes to ecommerce. sending assets faster to reseller channels).ģ.

Increase sales by decreasing the time it takes to get your digital assets into the sales process (e.g.

Resources are available for other important business activities.

Fully or partially automate repetitive tasks freeing up resources and lowering the costs of managing and sharing digital assets.

Creating, managing, and associating metadata to digital assets.

Updating multiple databases with the location of all digital assets scattered throughout the organization.

Sending digital assets to resellers and updating systems to record the details – who, what, when.

Naming, sizing, and formatting digital assets according to the specifications required for internal uses (catalog and ecommerce systems) and external uses (distribution to resellers).

Here are some obvious examples (and there are many more) of repetitive digital asset tasks:

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Tasks that resources do again and again are perfect for DAM software automation. Digital asset management processes are repetitive Decrease operational costs and increase sales opportunities.Ģ.Decrease the time it takes to get digital assets working for your business (see point #7).Reduce dependence on human resources to manage and share digital assets.Automate repetitive tasks (see point #2).Centralize digital assets enabling managing, sharing, tracking, reporting, and security.This is especially true if you have thousands of products sold through multiple reseller channels.

Creating, QAing, publishing and sharing digital assets without the help of DAM software is complex, costly and will take more resources than you have available.

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For example, you need product images, PDFs and often video to sell effectively online product brochures and data sheets are required for both online and offline selling. Producing digital assets is not an option, it is a requirement. This is really a ‘catch-all’ reason why you should be considering digital asset management software – it is taking too many resources too much time to manage and share your digital assets.Īt some point in time, most businesses begin to realize that they are solving their digital asset management challenges with people not solutions, and that this approach is unsustainable. Managing and sharing digital assets is resource-intensive Are you ready for DAM software – 10 things to consider? 1. This will help you determine if you are ready for DAM software. For those that do, think about how they impact costs and sales. Some of these will apply to your business, some will not. In this post I list 10 reasons why businesses should consider DAM software. So how do you know if it is time to invest in Digital Asset Management software?

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These systems are resource-intensive, manual and costly. If your business does not use DAM software today you are likely getting by with a combination of home-grown business processes and disconnected tools and databases. Before deciding on a solution you need to evaluate how you manage and share digital assets today, the value the software will bring your business and the impact it will have on cost reduction and sales growth. Digital Asset Management software represents a significant investment to your business.